Kerridge & Partners

Kerridge & Partners commissioned a publication exploring the role of the chief executive in New Zealand organisations, drawing on interviews with senior business leaders.

The publication design combined editorial typography, infographics and New Zealand photography in a restrained format appropriate to the firm and its audience. The challenge was to give quite dense material a strong structure while keeping the pages open, readable and visually engaging.

Information graphics were used to clarify key findings and break up longer sections, while photography provided a distinctly New Zealand context. The project also included original photography, image selection and retouching, with the visual treatment kept deliberately understated throughout.