Levis
1995 was a good year for print budgets. For this project I had the opportunity to sit in with (at that time) Saatchi's creatives Matt Simpkins and James Mok to concept a series of print objects for a Levis pitch.
This culminated in a series of insert pieces such as the "Dress-o-Matic" - retro with attitude - for locally distributed magazines.
Agency: Saatchi & Saatchi.
Art director: James Mok.
Copywriter: Matt Simpkins.
Design and print production: Stephen Canning.
Photography: Steve Rood.

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